ZATO's message for the community was to develop some tourism experiences around the wild animals and not get agitated by them. That way the communities would value the wildlife.
On 8th of August, 2023 ZATO signed an MUO with HCAZ to initiate the collaboration on areas of common interest in the Zambian Tourism Industry.
Following ZATO and CBI’s visit to Samfya in June 2022, on a tourism exploration mission and workshop, the Samfya team also decided to visit Livingstone.
On the 18th of August, 2022, the Samfya team's visit finally happened for a 5 days tourism experience and orientation..
Product development, Packaging and Marketing of enroute products, Samfya and the surrounding areas. Samfya is an alternative get way to the Northern Province for many great cultural experiences, legendary stories, traditional Ceremonies and amazing Water Falls and finally, Lake Tanganyika and its offerings.