Community Tourism

ZATO promotes and develops community based tourism in Zambia. We strongly believe it is through community based tourism that our cultural tourism which is almost non-existent can be developed, encouraged and enhanced. The Association is also involved in conservation education with its partners.

We give workshops for tourism stakeholders including government departments to have a mindset change and allow innovation and creativity to thrive without putting stumbling blocks.

ZATO also encourages the local communities to develop community based tourism experiences through roadshows and workshops. The idea is for local communities and their people to own these products.

ZATO as a marketing platform with its Destination Management Companies/Tour operators as members will package and market the community based tourism experiences.

An example of a Cultural Experience by one of the ZATO members is an explanation about Zambian marriage rituals like in underneath video.

Right now in Livingstone we have 3 establishments that have since done that.

1. African Bush Cuisine dinner - This is an activity that offers a buffet dinner in the bush and get to watch some traditional dancing performances

Photo of African Bush Cuisine
Photo take during, a ZATO promotional event of African Bush Dinner

2. Zambezi Ward Business Unit - They offer a mini safari and African sunset picnic that ends up with an entry into local community which also ends up with people sitting around the fire to a buffet of some African foods and talk about social issues.

Travelers on their way to a cultural experience
Travelers on their way to a cultural experience

3. Likumbi lye Mize - they offer a village tour which ends up with a bone fire and people sitting around with some dances where clients participate and listen to African stories.

Sharing stories around a bon fire
Sharing stories around a bon fire

4. Mukini Village - Travellers are taken for a Mukuni Village tour where information about African traditional leadership is given and the culture and traditions are shared. Finally, the clients get to sit around a burnfire and treated to some African cuisine and get to listen to some African stories.

ZATO is working on taking the ideas of the above CBT experiences to other communities across Zambia.

Conservation Activities

Beside developing and promoting cultural tourism, ZATO is very much involved in conservation efforts, especially when it comes to wildlife. We participate in road shows that focus on animal human conflicts and encourage innovation around these challenges through product developments for people who live alongside nature parks so the also enjoy its benefits.

Conservation Education during a ZATO roadshow
CATS Conservation Education roadshow supported by ZATO

ZATO is also campaigning to have conservation fees attached to bookings of all business properties that are located in the parks, so that such fees can go towards the mitigation of damaged property and fields (Crops) by wildlife. Which is experienced by local communities that are located around and near the parks. We believe those business carry the responsibilities for displacing the animals as they take space in the parks and hence should help in restitution of their effects on the communities.

ZATO road show truck
CATS conservation Roadshow Truck - Supported by ZATO

ZATO believes in tourism for inclusive growth

Our Other Services

Tourism Information Center

Self Drive Border Crossing Requirements in Zambia

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Tourism Marketing and Road Trips Shows

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Business Advisory & Consulting Services

Improve your tour operator business with the help of ZATO experts in a wide area of topics. Consultancy sessions for ZATO members are free.

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Professional development training and workshops

ZATO provides various workshops and training for their members.

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Advocating for
fair treatment of SME Tour operators

The Association aims to position itself as a vehicle to lobby cooperating partners and Government on various issues concerning tourism development in Zambia and also to lobby and promote secure, safe and business friendly working environment for Tourism businesses and their staff ZATO is also keen to develop relationships with other Tourism Associations within the country and surrounding regions which have similar values and mandates in the tourism industry.

More About ZATO
Togheter YOU Are stronger

Why Become a Member

ZATO is the tourism association in Zambia that helps your business grow. We are strong advocates for your interest. Support you in marketing your products domestic and international.
Be the first to sell new community experiences and stay on top of the lastest government and market information

  • Market your products to all members
  • Get help of experts to grow your business
  • Together we are strong tourism advocates
  • Get important market information first