Zambian Association of Indigenous Tour Operators (ZATO)

Zato is an Association of Indigenous local Tour Operators in Zambia. Formed to address and lobby with the government on challenges faced by Indigenous local Tour Operators and to engage Government on various tourism concerns.

ZATO was formed and registered with the registrar of Companies on 23rd June, 2017 according to Zambia’s companies Act.

Mission

To provide leadership in the development and marketing of authentic local tourism experiences through innovative partnerships and help to grow local Indigenous Tourism businesses and make Zambia a preferred tourism destination.

Vision

To have a thriving Tourism and National Economy, through networking and sharing authentic educational, memorable, entertaining and enriching tourism experiences.

Objectives

  • To make Zambia a competitive and preferred cultural tourism destination
  • To motivate and encourage cultural experiences product development
  • To help in the poverty alleviation of the local communities and local operators by encouraging participation in the tourism offerings and by so doing it would lead to job creation in local communities
  • To increase the tourism industry contribution to the GDP

Mission

To provide leadership in the development and marketing of authentic local tourism experiences through innovative partnerships and help to grow local Indigenous Tourism businesses and make Zambia a preferred tourism destination.

Vision

To have a thriving Tourism and National Economy, through networking and sharing authentic educational, memorable, entertaining and enriching tourism experiences.

Objectives

  • To make Zambia a competitive and preferred cultural tourism destination
  • To motivate and encourage cultural experiences product development
  • To help in the poverty alleviation of the local communities and local operators by encouraging participation in the tourism offerings and by so doing it would lead to job creation in local communities
  • To increase the tourism industry contribution to the GDP

The purpose of the Zambian Association of Indigenous Tour Operators (ZATO) is to improve the socio-economic situation of the local Indigenous people within the10 provinces of Zambia. ZATO will endeavor to do that through the provision of the following services to Tourism operators, Communities and those looking to start tourism and cultural businesses:    

  • Advisory services
  • Tourism Marketing and Road Trip Shows
  • Professional development training and workshops
  • Industry statistics and information
  • Encourage the participation of the local Communities in the tourism offerings to enhance Natural Resources Conservation
  • Priorities Conservation through the development of innovative and environmentally friendly tourism products by both the Tour Operators and the Local Communities
Services

How ZATO Works

ZATO is determined to encourage innovation in tourism activities and tourism lodging properties by encouraging investment (ownership) among its members and other Zambian Nationals.

The Association aims to position itself as a vehicle to lobby cooperating partners and Government on various issues concerning tourism development in Zambia and also to lobby and promote secure, safe and business friendly working environment for Tourism businesses and their staff.

ZATO is also keen to develop relationships with other Tourism Associations within the country and surrounding regions which have similar values and mandates in the tourism industry.

ZATO Will Work Together

ZATO will endeavor to work across all sectors of the tourism industry to enable collective support, promotion and marketing of authentic tourism facilities and activities with special focus on Indigenous cultural tourism businesses, development and to share tourism experiences in the country.

Our Values

  • Expanded Zambian Tourism
  • Inspire Tourism Product Development
  • Tourism Product Publicity
  • Authentic and all round preferred tourism destination
  • Job Creation
  • Easy Conservation engagement and promotion
  • Better standard of living for the tourism players and the communities
  • Great contribution to the National GDP

Meet the ZATO Board

ZATO is keen to develop relationships with other Tourism Associations within the country and surrounding regions which have similar values and mandates in the tourism industry.

President of ZATO

Dr. Patson Chifumbe

ZATO Vice President

Shepherd Haafwuma

Secretary General

Kelvin Mwelwa

Treasure General

Eustance Bwalya

Our Latest News

ZATO MOU Signing with Hotels and Catering Association of Zambia (HCAZ)
August 28, 2023

On 8th of August, 2023 ZATO signed an MUO with HCAZ to initiate the collaboration on areas of common interest in the Zambian Tourism Industry.

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Zato & CBI Tourism Leadership Workshop in Samfya
July 21, 2023

Are you a council, local traditional leader or tourism stakeholder? Then join Zato & CBI Tourism Leadership Workshop in Samfya.

9 - 14th August 2023

Register directly at info@zatozambia.com

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Samfya Tourism Stakeholders' Visit to Livingstone
September 3, 2022

Following ZATO and CBI’s visit to Samfya in June 2022, on a tourism exploration mission and workshop, the Samfya team also decided to visit Livingstone.

On the 18th of August, 2022, the Samfya team's visit finally happened for a 5 days tourism experience and orientation..

Read More

Advocating for
fair treatment of SME Tour operators

The Association aims to position itself as a vehicle to lobby cooperating partners and Government on various issues concerning tourism development in Zambia and also to lobby and promote secure, safe and business friendly working environment for Tourism businesses and their staff ZATO is also keen to develop relationships with other Tourism Associations within the country and surrounding regions which have similar values and mandates in the tourism industry.

Togheter YOU Are stronger

Why Become a Member

ZATO is the tourism association in Zambia that helps your business grow. We are strong advocates for your interest. Support you in marketing your products domestic and international.
Be the first to sell new community experiences and stay on top of the lastest government and market information

  • Market your products to all members
  • Get help of experts to grow your business
  • Together we are strong tourism advocates
  • Get important market information first
Interested?
Join ZATO