Growing Zambia's indigenous Cultural Tourist

ZATO The Association of Indigenous local Tour Operators in Zambia encourages tourism product development, promotion and investments with a focus on indigenously owned initiatives by the citizens of Zambia such as Community based tourism.

ZATO wants communities to profit from Tourism income and encourage them to protect and conserve their traditions and environment.

ZATO supports Tour Operations, Standards and Quality Service, Tourism Information and Compliance and of course, Policy Engagement with the Government.

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Make a Difference

Tourism that Benefits Communities

Promoting and developing community based tourism in Zambia

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Togheter YOU Are stronger

Why Become a Member

ZATO is the tourism association in Zambia that helps your business grow. We are strong advocates for your interest. Support you in marketing your products domestic and international.
Be the first to sell new community experiences and stay on top of the lastest government and market information

  • Market your products to all members
  • Get help of experts to grow your business
  • Together we are strong tourism advocates
  • Get important market information first

Zambia land of Waterfalls

Zambia has over 400 waterfalls

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The land of the legendary African walking safari, Water Falls, the wild Zambezi River, abundant wildlife, and raw wilderness, all in one friendly country.

Togheter we are stronger

Cultural Experiences Developed By ZATO

Marriage rituals

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Latest News

ZATO MOU Signing with Hotels and Catering Association of Zambia (HCAZ)

On 8th of August, 2023 ZATO signed an MUO with HCAZ to initiate the collaboration on areas of common interest in the Zambian Tourism Industry.

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ZATO Partners

Ministry of Tourism & Arts
CATS Conservation And Tourism Society